What is the Most Popular Search Engine in Japan? Updated for 2023

Search Engine Market Share in Japan for 2021, broken down by Destop, Tablet and Mobile

As a Digital Marketing agency in Japan, we are often asked this question from our clients. This article introduces some of the latest statistics on Japan’s search engine market share. Understanding what is the most popular search engine will help formulate the best SEO strategies for optimizing your site to the Japanese audience. Here is […]

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Guide to Link Building in Japan – How It’s Different and What Techniques Work Best. Updated for 2023

Link Building Techniques in Japan from Zo Digital

As a link building agency in Japan, we often get many requests from clients to build links to their website. In the last few years, we have tried a variety of techniques. In this article we talk about various link building techniques in Japan. We share our experience regarding what techniques that have worked well, […]

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2021 Japan SEO Trends: 5 Experts Weigh In With Their Forecasts

Japan SEO Forecasts for 2021 by 5 SEO experts

In this article we asked some of the most influential Japanese SEOs their forecasts and trends for 2021. Learn more about hot topics such as EAT, Core Web Vitals, UX, as well as Japanese Language and Market differences. Our esteemed panel includes experts such as Kenichi Suzuki, whose SEO blog is read by thousands of […]

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What We Learned from Implementing HubSpot’s Topic Clusters in Japan

What We Learned from Implementing HubSpot’s Topic Cluster System in Japan

Over the past 2 years, there has been a lot of discussion about Topic Clusters as an effective method for Content Marketing. Topic Clusters, also known as Pillar-Clusters or Content Silos, are a way of grouping content together to help attract search traffic. Google’s Hummingbird algorithm is designed to rank articles based on Themes, not […]

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Writing SEO Titles and Descriptions for Your Japanese Website

It is important to set up SEO Title and Description tags for websites even though they are not visible on your website itself. They are used to show the Search Engine Result Pages as below.  SEO Titles and Meta-Descriptions are really important for SEO, yet many business owners overlook them. Understand their nature, it is easy […]

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7 Common SEO Mistakes Made By Japanese Websites Today

As SEO Consultants at Zo Digital Japan, we often see the same familiar patterns of SEO mistakes in Japan. We see these mistake over and over again. Many of these mistakes come from Web Developers who build great looking websites, but have little or no knowledge of common SEO techniques. Don’t become a casualty. In […]

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Japanese Websites – 2 Disturbing Trends

2 Disturbing Trends of Web Sites in Japan

There are 2 Japanese website trends going on right now. While these 2 trends might seem really cool right now and there is merit to implementing them on your website, most web developers or web marketers don’t take into account the impact on business results of adopting these trends. Specifically, these trends could hurt your […]

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Localizing your Website to Japanese? Beware of this SEO Trap

Japanese SEO Trap

Let’s say you are a hot new startup or successful foreign company, and your service is doing really well online. Your website is highly optimized for SEO in English, and it generates lots of organic traffic. A good percentage of those visitors to your website turn into paying customers. Your English business is doing really […]

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Jeff Presented at WordCamp Tokyo 2017

Jeff Crawford presents using WordPress for Digital Marketing and Landing Pages at Word Camp Tokyo 2017.

Hi Folks. Last Saturday, Jeff Crawford, founder and lead consultant at JC Digital, presented at WordCamp Tokyo 2017. In his presentation, Jeff talked about Digital Marketing using WordPress. In his talk, Jeff discussed the problem where people drive too much traffic to the home page. Jeff suggests creating multiple landing pages to transition users onto […]

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Top 10 Web Marketing Mistakes by Japanese Companies in 2017

Japanese Web Marketing

As a Japanese Company, are you looking to grow overseas? Having a good Web Marketing strategy is absolutely necessary to attract paying customers or clients from abroad. But many Japanese small and medium businesses fail to attract global visitors. After talking to many companies in the last year, here are the top 10 mistakes we […]

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