All posts by Jeff Crawford
What is the Most Popular Search Engine in Japan? Updated for 2025
As a digital marketing agency in Japan, our clients often ask us this question. This article introduces some of the latest statistics on Japan’s search engine market share. Understanding what is the most popular search engine will help formulate the best SEO strategies for optimizing your site for the Japanese audience. Here is the 2025 […]
Continue readingGuide to Link Building in Japan – Updated for 2025
As a Link Building agency in Japan, we often receive many requests from clients to build links to their websites. In the last few years, we have tried a variety of techniques. In this article, we discuss various Link Building techniques in Japan. We will share how Link Building is different from western cultures. We […]
Continue reading2023 & 2024 Japan SEO Predictions: 6 Japanese Experts Give their opinions about SEO Trends
In this article we asked some of the most influential Japanese SEOs their forecasts and trends for 2023, and heading into 2024. When we did this survey back in 2021, almost all our experts expressed the importance of having good EAT, Expertise, Authority and Trust. Well, those predictions turned out to be accurate. In the […]
Continue reading2021 Japan SEO Trends: 5 Experts Weigh In With Their Forecasts
In this article we asked some of the most influential Japanese SEOs their forecasts and trends for 2021. Learn more about hot topics such as EAT, Core Web Vitals, UX, as well as Japanese Language and Market differences. Our esteemed panel includes experts such as Kenichi Suzuki, whose SEO blog is read by thousands of […]
Continue readingWhat We Learned from Implementing HubSpot’s Topic Clusters in Japan
Over the past 2 years, there has been a lot of discussion about Topic Clusters as an effective method for Content Marketing. Topic Clusters, also known as Pillar-Clusters or Content Silos, are a way of grouping content together to help attract search traffic. Google’s Hummingbird algorithm is designed to rank articles based on Themes, not […]
Continue readingWriting SEO Titles and Descriptions for Your Japanese Website
It is important to set up SEO Title and Description tags for websites even though they are not visible on your website itself. They are used to show the Search Engine Result Pages as below. SEO Titles and Meta-Descriptions are really important for SEO, yet many business owners overlook them. Understand their nature, it is easy […]
Continue reading7 Common SEO Mistakes Made By Japanese Websites Today
As SEO Consultants at Zo Digital Japan, we often see the same familiar patterns of SEO mistakes in Japan. We see these mistake over and over again. Many of these mistakes come from Web Developers who build great looking websites, but have little or no knowledge of common SEO techniques. Don’t become a casualty. In […]
Continue readingJapanese Websites – 2 Disturbing Trends
There are 2 Japanese website trends going on right now. While these 2 trends might seem really cool right now and there is merit to implementing them on your website, most web developers or web marketers don’t take into account the impact on business results of adopting these trends. Specifically, these trends could hurt your […]
Continue readingLocalizing your Website to Japanese? Beware of this SEO Trap
Let’s say you are a hot new startup or successful foreign company, and your service is doing really well online. Your website is highly optimized for SEO in English, and it generates lots of organic traffic. A good percentage of those visitors to your website turn into paying customers. Your English business is doing really […]
Continue readingJeff Presented at WordCamp Tokyo 2017
Hi Folks. Last Saturday, Jeff Crawford, founder and lead consultant at JC Digital, presented at WordCamp Tokyo 2017. In his presentation, Jeff talked about Digital Marketing using WordPress. In his talk, Jeff discussed the problem where people drive too much traffic to the home page. Jeff suggests creating multiple landing pages to transition users onto […]
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