It is important to set up Title and Description tags for websites even though they are not visible on your website itself. They are used to show the Search Engine Result Pages as below.
Why are they important to do SEO for your website? Here are why.￼
You can achieve all of the above for free. It's a simple but effective way to improve your website presence online.
If the contents are too long than Google or Yahoo prefer, they will be cut off at the end of it with “...” .
When writing your own Title or Description, refer the below for the length to avoid this.
Before writing the Title or Description, think of the “Keyword” that users would type in Google to look for your contents. It will be the best to go through a keyword research process. Once you have the keywords, mind the following 3 points and create great title and description to describe the content on your webpage.
A benefit of doing the above is that if the keyword searchers use to match with the keyword in your contents, they will show up in BOLD.
Title and description should make users want to choose out contents over other search results. Description Tags should be actionable for humans to click.
Users always have other options. Creating Title and Description to resonate with the users will help them bring to your website.
According to Google, they encourage not to have duplicate, overlapping, or redundant contents.
If you are looking to improve your website’s presence in Japan, reach us out to discuss how we can help you.
Shin is an entrepreneur with a diverse business background in marketing, sales, finance, accounting, and Digital Marketing. He has lived in the US for 12 years and spent 18 years in an international environment. In 2018, Shin joined Jeff and Founded Zo Digital Japan, a Digital Marketing Agency. Shin brings a strong understanding in both digital and traditional marketing activities. His strengths are bilingual search marketing in English and Japanese, Search Engine Optimization, as well as Pay-per-Click advertising on Google and Yahoo. Shin looks forward to taking international companies to the next level in Japan.