Is Your Web Analytics Telling the Truth?
We offer Analytics Consulting to track the heartbeat of your business.
Most small and medium sized businesses have poorly setup web analytics. As a result, they don't know where their customers come from, or which customers convert the best. Or even worse, many SMBs have incorrectly setup analytics, and are taking action based on the wrong data. Don't let your business become a casualty.
At Zo Digital Japan, our Google Certified consultants will help set you up with meaningful analytics that accurately reflect the state of your business. We offer services for both in English, and for Japanese websites aimed at overseas visitors.
How We Do Analytics
At Zo Digital, we are passionate about consulting. We will sit down with you to understand your business goals, and see how it relates to your web site. Then setup your analytics to accurately reflect a "Marketing Funnel" of visitors, as they come to your site and consider your products.
Web Analytics are useful to answer various types of questions about your business:
- What types of customers are attracted to your site? Where did they come from?
- What pages did customer exit the most? Can they be improved?
- Where on your site did your customers spend the most time?
- What are the bottlenecks to conversions in your "Online Funnel"?
- What paths are users taking in your website
- What sources contribute the most to your visitors or conversions.
For most engagements, we start out with a "health check" to determine the state of your analytics. During that time, we often discover mistakes made in the analytics setup. Once your analytics are correctly setup, we then analyze your complete online funnel and determine bottlenecks to conversion.
And our analysis is not confined to Google Analytics. We are big fans of using Google Tag Manager (GTM) to take your Analytics to the next level. Once GTM is deployed, we can quickly ad tags to your site without requiring the need on expensive developer. We can also use GTM's advanced triggering capabilities to accurately measure specific events on your website as it relates your business.
And finally, we realize there are specific limitations to Google Analytics reporting. We can create a dashboard in Google Data Studio. We can also apply Business Intelligence tools (BI Tools) such as Excel or even Tableau to further analyze your data. We can roll up reports and present them to your executive management as needed.
Having a proper analytics setup will lay the foundation for you to accurately measure results, and grow your business overseas.
Analytics Services We Offer
Website Health Check
Using data from Analytics and other sources, we can find bottlenecks to conversion that can often double or triple your conversions.
Our Google Analytics Certified (GAIQ) consultants can setup and analyze your account. We are data driven maniacs.
We can setup Google Tag Manager. Once deployed, it can be used to easily add or remove tags in the future with no engineering resources.
Heat Maps, Scroll Maps
We use heat maps and scroll maps to further analyze what users are doing on your pages.
We pride ourselves in offering easy to understand reports that provide real insight to your business.
We have experience in BI (Business Intelligence) tools such as Excel or Tableau, to go one step beyond in your interpretation of data.
How Do You Measure Success?
To have an effective website, it's important to have clear goals and KPIs. For many small and medium businesses, that goals of their website or funnel are not clear, and so it hard to measure success. We like to work with you to define goals, and setup analytics to measure to progress to goals.
What Are the Benefits of Analytics?
If analytics is correctly setup, (that a big if since few companies do this well), strong web analytics can provide you with powerful insight into your business. You can discover things you never learned before.
Do You Guarantee Your Services?
The performance of SEO can vary based on a large number of internal and external conditions. In this environment, no SEO Agency can offer guarantees, Zo Digital does not either.
Why is Zo Digital Better Than Other Agencies?
At Zo Digital, we are a "Data Driven" agency. We don't make strategic decisions based on "feelings" or "looks". We analyze the data from your analytics and other sources to determine the right strategy for you.
Contact Us to see what Zo Digital can do for your Web Analytics:
CEO of Japan PI inc.
Mr. Crawford is not only the best marketing consultant to promote Japanese commodities or services to overseas, but also the total adviser who knows the true essence of marketing and can generate a fundamental revolution to our business structure.
His services are not limited to simple advertisements, but he is the unique bilingual consultant who is capable of providing consistent supports including organizing personas of customers, creating optimized landing pages for the personas, generating marketing funnels and planning the best marketing strategies based on the funnels.