Welcome to Zo Digital Japan
an SEO & Digital Marketing Agency in Tokyo
We are an SEO & Digital Marketing Agency based in Tokyo Japan. Our bilingual consultants are data driven specialists dedicated to helping foreign and local businesses succeed in Japan.
Let's get more visitors to your website, and convert them into paying customers.
Who We Serve
At Zo Digital, we enable startups and fast growing businesses be successful online. We support 2 types of clients:
"In Japan, there are a lot of bad websites out there in the web today. Some sites look like they were designed in the 1990's, and never revised. Other sites look beautiful and attract a lot of visitors, but have poor SEO, and fail to convert visitors into actual customers. Many business don't consider their "Online Presence" goes beyond their website, and are missing opportunities around the web. Most businesses never realize they're losing revenue every day. "
"At Zo Digital, we take the time to understand your specific business needs. Then we apply the right Digital Marketing techniques, measure results with Analytics, then optimize again. Together, we'll establish your online presence, generate more leads, and grow your revenue organically in Japan. " - Jeff Crawford
Zo Digital Founder
Digital Marketing Services
As a Web Marketing agency, we provide a range of services to grow your business online.
SEO
In your market, you are likely to have many competitors online. So when a user searches online for your product, how do you make your website stand out? We have experience in "Search Engine Optimization" (SEO) to make your online brand stand out from the crowd. Our proven "White Hat'" SEO techniques will build authority, and create a steady stream of inbound customers to your website.
Conversion Optimization
Getting potential customers to your website is only half the battle. Most companies don't understand what it takes to convert a lead into a paying customer. We have the experience in Conversion Rate Optimization (CRO), Landing Page Optimization (LPO) and A/B Testing to turn those visits into paying customers. We also use tools for Heat Maps, Scrolls Maps, and User Tracking to identify and fix bottlenecks.
PPC Advertising
Need new customers in a hurry? We are experts in running online Pay-per-click Campaigns in Search, Display, Video, and Social Ads. We also do Retargeting & Remarketing to bring customers back to your web site. Whether it's Google Adwords, Bing, Yahoo JP, YouTube, Facebook, or LinkedIn, we have the experience and knowhow to make your ad campaign successful. Google Adwords Certified.
Marketing Automation
Talk to the experts in the field, and they all say the same thing. The most important asset you have online is your email list. Work with us, and together we'll build an large email list, or CRM, of highly engaged fans. These fans will reward you handsomely when they need your services. We can set you up with MailChimp, ActiveCampaign, Drip, Mautic and more.
Analytics
At Zo Digital, we are "data nerds". We love to chomp on data, look for trends and outliers, and point out new opportunities for your business. And we can roll complex data into easy to read reports that allow you to take action. Of course, our Web Marketing consultants are Google Analytics Certified (GAIQ).
Social Media
Everyone says you need to have a "social strategy", but but few SMBs understand what it takes. Hint: just having a Facebook Page is not enough. Whether your customers hang out on Facebook, LinkedIn, Twitter, LINE or Instagram, we'll develop a strategy that links you to where your customers hang out, and build a happy engaged fan base in Japan.
Local Marketing
Local business owners, do you feel confident customers are finding your business online? We are experts in Local Advertising. We can target the right people in your local area and make sure your business has a strong Local “Online Presence”.
Web Site Development
We are experts in WordPress & Thrive Architect and can create a high converting website in just a few days. Most importantly, we can deliver an SEO Optimized website that will not only show off your brand very well, but also attract your ideal customers, and convert them into customers.
Software Development
Our lead consultant Jeff has 15 years of experience developing complex software for millions of people. HTML? CSS? JavaScript? Twitter Bootstrap? No problem. With our technical background, we can solve problems on our own, or hire and manage a team of developers for you.
Consulting Services
Project Management
Is that project going to ship on-time, and meet customer's expectations? That can be a real challenge for first timers. At Zo Digital, we have 25 years of experience working at big name software companies shipping actual products. We have seen successes and failures. Let our experience guide you to be successful.
People Management
Sometimes it's hard to tell if you have a product problem, a process problem or a people problem. At Zo Digital, we have experience in all 3 areas. We have 10 years of people management experience, managing people, vendors and relationships in Japan, China, Korea, Singapore and India.
Internationalization
Japanese or English, taking your software product or service from a single product to a global marketplace can be daunting for first timers. At Zo Digital, we have experience shipping global software at both Apple and Microsoft. We can guide you to avoid mistakes early that result in problems later on.
Our Latest Projects
New Leads for a Conference
We had a client that was a well known recruiter who needed to make connections before a conference. Zo Digital put their certified Adwords knowledge to work, running ad campaigns on Google Adwords and LinkedIn, and tracking results in Google Analytics. The result? Leads were generated globally before the conference started in Tokyo. Our client was able to make connections, and meet clients face when they arrived from abroad.
Global PPC Ad Campaign
We had a Tokyo based global eCommerce company come to us. They wanted more sales for the year end holiday selling season. In limited time, we set them up with Google Adwords Search Campaigns for each of their product verticals, then tied everything together with Analytics. Furthermore, we pointed out they were missing a big opportunity with FaceBook advertising. As a result, our client was able to increase sales just in time for the holiday rush.
New Web Site in a Weekend
We had a client who's website was down, and in disrepair. They needed a new website as fast as possible, and Zo Digital was up to the task. First, we coached our client to avoid pitfalls many web designers have, and focused only on the elements that generate conversions. Then we delivered a high performance website over a 3 day weekend. Using the new web site, our client was able to acquire new customers beginning the following week.
Find Students for a Dance Studio
A dance studio in New Hampshire (USA) needed more students for their classes. Zo Digital put together a package of Google Search, Facebook advertising, combined with our own custom Landing Pages aimed at perspective dance students. Over time, we optimized their campaign to focus on the customers who have the best ROI. The result was 20 - 26 leads generated each month via signups and direct phone calls.
About Us
Our Mission
To empower everyday businesses with Technology & Data. Then Optimize processes to obtain real business Results.
Our Values
- Customer Focus: We listen carefully to our client's needs.
- Problem Solving: Ultimately, we see ourselves as a team the can apply technology to solve a problem.
- Integrity: We do our absolute best to meet your expectations and hold to our commitments.
- Honesty: We are very open and honest about what we do. If we can't meet your needs, we will gladly suggest an alternative.
"Without data, you’re just another person with an opinion."
― W. Edwards Deming
Meet Jeff Crawford
Jeff Crawford has developed user friendly software aimed at millions of people for companies such as Apple and Microsoft in Silicon Valley.
Jeff has lived in Tokyo since 2004, working for MSN Japan and Adobe Systems Japan managing teams in Japan, China & Korea. He speaks native English and business level Japanese.
In 2014, Jeff started JC Digital Consulting based in Tokyo, which became Zo Digital Japan GK in 2018.
Jeff also leads the Tokyo Digital Marketers Meetup. The group meets on a monthly basis. And is a member of the American Chamber of Commerce in Japan (ACCJ). He has also presented about SEO at Ad-Tech Tokyo, WordCamp Tokyo, JMEC & JAT.
Go here for more information about Jeff on LinkedIn.
Goro Koyama
CEO, Japan PI Inc.
Mr. Crawford is not only the best marketing consultant to promote Japanese commodities or services to overseas, but also the total adviser who knows the true essence of marketing and can generate a fundamental revolution to our business structure.
His services are not limited to simple advertisements, but he is the unique bilingual consultant who is capable of providing consistent supports including organizing personas of customers, creating optimized landing pages for the personas, generating marketing funnels and planning the best marketing strategies based on the funnels.