As a bilingual SEO agency in Tokyo, our consultants have the right tools and knowhow to grow your business in Japan.
SEO, or "Search Engine Optimization", isn’t just about keyword volume or backlinks from high authority websites. It’s about delivering keyword infused content that drives customers through your website or sales funnel. It’s about being found in all the right places, and it’s about using that visibility to drive real, measurable growth in your company’s bottom line.
Japanese SEO provides additional dimensions in complexity. There are many SEO traps that beginners can make when localizing a website into Japanese. At Zo Digital, our consultants have the Japanese market expertise to target the right keywords and the right audience with your products or services.
We apply Search Engine Optimization in 2 ways, short term and long term:
At Zo Digital Japan, everything starts with the Keyword and Competitor Research. And we have the most thorough and vetted process for doing research in Japan. We use advanced tools in Japanese or English to find large swathes of keywords. We take care to categorize them by searcher intent. Then we carefully analyze Search Results Pages (SERPs) to find opportunities. Our reports will give you valuable insight into the Japanese market.
Based on the keyword research, we will analyze the structure of your website, and identify major bottlenecks to getting noticed. We also use audit tools to detect broken links, poorly structured HREFLang tags, missing indexed pages, and more.
We'll also analyze how your brand is being presented in the Search Results Pages (SERPs). We'll also perform deep keyword research in native Japanese or English languages. For larger sites, we can use advanced tools to apply Technical SEO.
When we think about the long term health of your business, we generally employ 2 SEO techniques..
We'll work with your business to create contents that solve specific problems for your target audience. This content will attract visitors to your site. We have also had proven success implementing the Topic Cluster system in Japanese or English to ramp up traffic numbers.
Search engines place a high respect for high quality backlinks in your field of interest. We use sophisticated SEO tools to scan the various websites, blog posts, contents looking for link building opportunities. We also have techniques for creating linkable content in Japan.
We'll use the latest tools and techniques in English or Japanese to evaluate the state of your On Page SEO.
We'll apply advanced techniques, such as the Topic Clusters, to write optimized contents that attract visitors to your site.
We'll scour the web in English or Japanese to find influencers & backlink opportunities and increase your domain authority.
We use sophisticated SEO tools and techniques to identify the right keyword niches that will expand your business.
Want to do it yourself? We can train your staff in Japan on how to use the appropriate SEO tools, KPIs, and techniques.
SEO is not a "one and done" operation. We'll continually report of the progress of your SEO optimized pages with Analytics.
For short term SEO, sometimes we can get some quick wins if a client is making some big mistakes. You can sometimes see results in 1 or 2 weeks. For competitive markets, long-term efforts are required, and it usually takes 6-12 months to start to move the needle. Organic traffic is not an instant results type of campaign – it’s ongoing and takes time.
Once established, good SEO can bring in a constant stream of traffic from search engine. That traffic leads to conversion which leads to profits. Once good SEO is established, it is relatively low cost compared to PPC Advertising.
The performance of SEO can vary based on a large number of internal and external conditions. In this environment, no SEO Agency can offer guarantees, Zo Digital does not either.
We are strong on Strategy. Most SEO agencies fail to see the big picture. We only recommend SEO Strategies when it benefits you, not us. If other strategies are more appropriate to your business, we'll happily stop SEO and pursue other strategies.
Unfortunately the answer is often yes. This is for 2 reasons.
1. It's difficult to find bilingual talent, people who can manage complex SEO campaigns, AND communicate in English effectively.
2. Unlike English and other languages, it's not possible to offshore work too low cost labor markets.
Whether you execute an SEO Strategy in English or Japanese. Find out what Zo Digital Can do for you today
Head of SEO at Printful Inc.
Possibly the most comprehensive keyword researches I've seen. Kudos to Jeff and his team for doing an outstanding job! I'm honored to have Zo Digital as a Partner.