Japan SEO Experts
Zo Digital Japan - A Bilingual SEO Agency in Tokyo
As a bilingual SEO agency in Tokyo, our consultants have the right tools and knowhow to grow your business in Japan.
SEO, or "Search Engine Optimization", isn’t just about keyword volume or backlinks from high authority websites. It’s about delivering keyword infused content that drives customers through your website or sales funnel. It’s about being found in all the right places, and it’s about using that visibility to drive real, measurable growth in your company’s bottom line.
Japanese SEO provides additional dimensions in complexity no seen in other languages are markets. There are many SEO traps that beginners can make when localizing a website into Japanese. As an SEO Company, our consultants have the Japanese market expertise to give you expert advice, and help you avoid mistakes that others make.
How We Apply SEO
We approach Japan SEO in 2 ways, short term and long term.
Short Term: On Page SEO
In the short term, we are looking to understand your current position against competitors, as well as remove basic SEO bottlenecks. And we work with you to create a strategy for moving forward.
At Zo Digital Japan, everything starts with our Keyword and Competitor Research. And we have the most thorough and vetted process for doing research in Japan. We use advanced tools in Japanese or English to find large swathes of keywords. We take care to categorize them by searcher intent. Then we carefully analyze Search Results Pages (SERPs) to find opportunities for your business. Our reports will give you valuable insight into the Japanese market.
Based on the keyword research, we will analyze the structure of your website, and identify major bottlenecks to getting noticed. We also use audit tools to detect broken links, poorly structured HREFLang tags, missing indexed pages, and more.
On Page Optimizations
We'll also analyze how your brand is being presented in the Search Results Pages (SERPs). We'll also perform deep keyword research in native Japanese or English languages. For larger sites, we can use advanced tools to apply Technical SEO.
Long Term: Off Page SEO
When we think about the long term health of your business, we generally employ 2 SEO techniques, while tracking your results.
We'll work with your business to create a data driven contents plan to target your idea audience at different stages in the buying process. This content will attract visitors to your site. We have also had proven success implementing the Topic Cluster system in Japanese or English to target high volume competitive keywords.
Link Building Outreach
Search engines place a high respect for high quality backlinks in your field of interest. We use sophisticated SEO tools to scan the various websites, blog posts, contents looking for link building opportunities. We also have techniques for creating linkable content in Japan.
Reporting and Tracking
We partner with our clients and carefully track progress of important keywords and pages on a monthly basis. We not only report on your progress, but track changes made by competitors as well. And we will continually look for new opportunities to promote your brand online.
SEO Site Audit
We'll use the latest tools and techniques in English or Japanese to evaluate the state of your On Page SEO.
We'll apply advanced techniques, such as the Topic Clusters, to write optimized contents that attract visitors to your site.
We'll scour the web in English or Japanese to find influencers & backlink opportunities and increase your domain authority.
We use sophisticated SEO tools and techniques to identify the right keyword niches that will expand your business.
Want to do it yourself? We can train your staff in Japan on how to use the appropriate SEO tools, KPIs, and techniques.
SEO is not a "one and done" operation. We'll continually report of the progress of your SEO optimized pages with SEO Tools.
What Are the Benefits of SEO?
Once established, a highly SEO Optimized website can bring in a constant stream of traffic to your site. That traffic leads to conversions which leads to profits. It takes some effort, but once good SEO is established and momentum begins, it is relatively low cost compared to PPC Advertising.
Do you Use "Black Hat" Link Building Techniques?
No. We do not practice Black Hat or other nefarious link building techniques for our clients. As Google's algorithms get better and better, more and more Link Building hacks are being shut down. Why take this risk? Instead we use "White Hat" techniques combined with Content Marketing to maximize your rankings, for now and the future.
How Long Does It Take to See Results?
For short term SEO, sometimes we can get some quick wins if a client is making some big mistakes. You can sometimes see results in 1 or 2 weeks. For competitive markets, long-term efforts are required, and it usually takes 6-12 months to start to move the needle. Organic traffic is not an instant results type of campaign – it’s ongoing and takes time.
How Much Do SEO Services in Japan Cost?
It depends on the size and complexity of your website, the difficulty of ranking for your primary keywords, and more. Our initial SEO engagements (Keyword Research, SEO Audit, and Optimizations, etc) usually start around $5000 - $15,000 USD. And our monthly packages typically run from $2000 - $10,000 USD. Fees vary based upon your budget and goals.
Are SEO Costs More Expensive in Japan Than Other Countries?
Unfortunately the answer is often yes. This is for 2 reasons.
- It's difficult to find bilingual talent, people who can manage complex SEO campaigns, AND communicate effectively in English.
- Japanese is primarily spoken in Japan. Unlike English and other languages, it's not possible to offshore work too low cost labor markets. Attempts to do so result in a limited labor pool that is not effect in the Japanese language or business customs.
Do You Guarantee Your Services?
The performance of SEO can vary based on a large number of internal and external conditions. Google can change it's algorithms, a competitor can launch a new website, or user search patterns can suddenly change (Think Covid-19). In this environment, no SEO Agency can offer guarantees, Zo Digital does not either.
Why is Zo Digital Better Than Other Agencies in Japan?
Most SEO agencies in Japan are Website designers that offer SEO as a "checkbox". At Zo Digital Japan, we are technology and data driven experts aimed at getting you traffic. We love SEO Tools, Search Console, analytics, pivot tables, and filters. Our bilingual consultants and finding differences in Japan searcher intent compared to other markets.
Whether you execute an SEO Strategy in English or Japanese. Find out what Zo Digital Can do for you today
Head of SEO at Printful Inc.
Possibly the most comprehensive keyword researches I've seen. Kudos to Jeff and his team for doing an outstanding job! I'm honored to have Zo Digital as a Partner.