What is pay per click advertising (PPC)? PPC ads are shown in key locations throughout the web, such as Google Search or Facebook. PPC ads can be used to target the right customers, at the right time. It’s one of the easiest ways to target your potential customers directly online. Using PPC, you can bring in streams of customers to your website, who are interested in your product or service.
Pay-per-Click Advertising market in Japan some some unique characteristics. There are 2 major search engines that have near equal marketshare, Yahoo & Google. Translated keywords that work well in English may not work at all in Japanese. There are other local factors to consider such as holiday periods, and the like. At Zo Digital Japan, our bilingual consultants have the expertise to setup an effective campaign to grow your business in Japan.
At Zo Digital, we use PPC in 2 ways:
Growth Hacking mode: If you are a startup, or a traditional company who wants to test a new market, PPC Ads are a great technique to identify what audience is most interested in your product. Your goal is product-market-fit.
Return On Ad Spend Mode: In this mode, you are focused more on “Return on Ad Spend” (ROAS). Also, known as performance marketing. This technique seeks to maximize profits for each campaign. At Zo Digital, we have worked with clients to maximize their overseas revenue, within a specific cost per acquisition (CPA).
At Zo Digital Japan, our PPC campaign management program brings together industry-leading strategies, ongoing optimization, regular testing, and campaign research, all with the specific purpose of increasing both the performance and the scale of your campaigns.
Our experienced pay per click management team will work directly with your company to:
Here’s what you’ll get when you work with Zo Digital Japan:
Using Google Adwords it a fantastic way to reach high quality, high intent users who are interested in your product.
The Google Display can be used to raise awareness of your product or service. Clicks are cheap, but needs to be strategically.
With the growing popularity of YouTube in Japan, YouTube Advertising is now a great channel to reach your audience.
Yahoo Search still has more than a 30% market share in Japan. So it pays to leverage this ad channel as well.
The world's most popular social network is popular in Japan too. We can run Facebook Ads in English or Japanese.
A fantastic way to bring customers back to your site to complete a transaction or conversion.
PPC is a type of online advertising where you pay the host (Google or Yahoo or Bing, for example) to list your advertisement on their website on the search or product pages that are relevant to your ad. When someone clicks on your ad, you are charged the appropriate Cost Per Click (CPC) fee until your pre-set budget runs out. The purpose is to get users to click on your ad and drive traffic to your website..
There are 3 main benefits. 1 Benefit is it is highly targeted advertising. You can use it to target the most likely to convert users. So you don't waist money on low-converting audiences. 2) It's highly scalable. If a campaign has good return-on-investment, then it's easy to scale up spending and scale up profits along with it. 3) Unlike SEO, PPC Ads can be turned on or turned off at any time. This can be really helpful if inventory runs low, or you need additional sales to fill a channel.
The performance of PPC Ads can vary based on a large number of internal and external conditions. In this environment, no PPC Agency can offer guarantees, JC Digital does not either.
We are strong on Strategy. Most PPC agencies use junior operators, that only know their specific areas in PPC. At Zo Digital, we take into account the big picture. We only recommend PPC Strategies when it benefits you, not us. If other strategies are more appropriate to your business, we'll happily turn off PPC and pursue other strategies.
Unfortunately the answer is often yes. This is for 2 reasons.
1. It's difficult to find bilingual talent, people who can manage complex ad campaigns, AND communicate in English.
2. Unlike English and other languages, it's not possible to offshore work too low cost labor markets.
Want to take your PPC or SEM campaigns to the next level? Contact Zo Digital now.
CEO of Japan PI Inc.
Mr. Crawford is not only the best marketing consultant to promote Japanese commodities or services to overseas, but also the total adviser who knows the true essence of marketing and can generate a fundamental revolution to our business structure.
His services are not limited to simple advertisements, but he is the unique bilingual consultant who is capable of providing consistent supports including organizing personas of customers, creating optimized landing pages for the personas, generating marketing funnels and planning the best marketing strategies based on the funnels.