Last Saturday, Jeff Crawford, founder and lead consultant at JC Digital, presented at WordCamp Tokyo 2017. In his presentation, Jeff talked about Digital Marketing using WordPress. In his talk, Jeff discussed the problem where people drive too much traffic to the home page. Jeff suggests creating multiple landing pages to transition users onto your site. In the latter part of the talk, he suggested using Landing Page software to accomplish this task.
At JC Digital, when it comes to WordPress, we have happy users of Thrive Themes, Thrive Architect (formerly Thrive Content Builder), and Thrive Leads. That software stack is great for making conversion friendly websites and building landing pages really quickly. We also like DIVI Builder from Elegant Themes as well.
The link to the Presentation on SlideShare can be found here:
For more info about how we do Conversion Rate Optimization (CRO) and Landing Page Optimization (LPO) at JC Digital, visit our page HERE.
Jeff Crawford is a Digital Marketing expert, technologist and Manager. He has worked for technology companies in Silicon Valley such as Apple, WebTV and Microsoft. He has lived in Tokyo Japan since 2004, working for companies such as Microsoft KK and Adobe Systems Japan. Jeff is founder of Zo Digital Japan, an SEO and Digital Marketing agency based in Tokyo. Jeff started the Tokyo Digital Marketers Meetup in 2016, which now has over 2000 members. He has also presented about Digital Marketing at such events as Ad-Tech Tokyo, WordCamp Tokyo, Japan Market Expansion Competition (JMEC), and the Japan Association of Translators (JAT).