A/B Testing Gone Awry
Today, I want to respond to a very interesting video posted by YK Sugishita about A/B Testing. Before reading the rest of this blog post, please enjoy this 4 1/2 minute video.
Continue readingTop 10 Digital Marketing Strategies for 2016
Let’s say you are business owner in 2016, and your online customer acquisition is mediocre, or perhaps non existent. You want to get more customers online, but don’t know where to start. You seek advice from friends, and get many various responses. Some people strongly recommend SEO. Others will extoll the virtues of Pay-per-click Advertising, […]
Continue readingHow to Test-Launch your Product in the USA
Let’s say you are a Japanese company, or an aspiring startup. You already have a really good product or service that is selling well in Japan. You think it will be a hit around the world, but don’t have the resources to take it global.
Continue readingCan You Help with My SEO? — Are you really asking the right question?
“My business is down significantly from last year. Can you help with my SEO?” As a consultant, I hear this question a lot from small or medium sized business (SMB) owners. In the past, without doing anything, they used to have excellent listings on page 1 of Google Search. And could count on a certain […]
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